Prysm Talent Agency Launches PR Division

Prysm Talent Agency, which represents prominent artists such as Method Man, Ice-T, and Warren G, has opened a dedicated PR firm. Industry veteran Gerry Westby will lead the division out of Prysm’s new Tulsa office.

Background:

• Services from the new division include “press release creation and distribution, media outreach, social media strategy, brand positioning, interview coordination, and custom content creation.”

• The Tulsa office will be Prysm’s third. The previous two are in Los Angeles and Detroit, where the company was founded.

What they said:

• Colton Anderson, CEO and Founder of Prysm Talent Agency: "Strategic PR has become essential for artists at every career stage. Whether you're releasing your first single or planning a major tour, artists need coordinated support to reach the right audiences at the right time. We are bringing those services in-house, so artists have immediate access to the tools they need."

• Westby: "Every artist knows this moment. You've built something real—streams are growing, fans are showing up—but the next level feels out of reach because you're managing five jobs with no one connecting them. Having a unified team changes everything. When all the pieces connect, momentum stops being something you chase and starts building on itself."