EMPIRE Appoints Leesa Brunson-Boland and Bina Fronda to Senior Roles

Independent music company EMPIRE has appointed Leesa Brunson-Boland as Senior Vice President, A&R Operations, and Bina Fronda as Senior Vice President, Marketing. Both will be based in the company’s New York office.

The roles:

• Brunson-Boland will oversee operations within EMPIRE’s A&R department, providing strategic leadership and support across A&R teams, improving workflows, and strengthening cross-functional collaboration.

• Fronda will support EMPIRE’s marketing efforts, and will focus on strengthening the company’s dance, pop, and general market artists.

• EMPIRE says her appointment supports the company’s move to broaden its roster beyond its core genres.

Backstories:

• Brunson-Boland was previously Head of A&R Operations at 300 Entertainment.

• Prior to joining 300 in 2020 she spent nearly two decades at Def Jam Recordings, working with artists such as Rihanna, JAŸ-Z and Justin Bieber.

• Fronda joins from Ultra Records, where she was VP of Marketing.

• There she worked with artists including Steve Aoki, Sofi Tukker, and Benny Benassi.

What they said:

• Tina Davis, President, EMPIRE: “I have known Leesa for over 20 years and her commitment to artists and her operational expertise is going to be invaluable to our artists and to our team as we expand the scope of the A&R team’s mandate.”

• Peter Kadin, EVP, Marketing: “Bina’s experience scaling artist brands and her understanding of the current market is critical as EMPIRE continues to build out our dance business and explore other genres and markets.”