SMACK Promotes Marissa Loar to VP of Management

SMACK, the Nashville-based music publishing, management and artist development company, has promoted Marissa Loar to Vice President, Management.

The new role:

• Loar will lead the growth of SMACK Management, overseeing the signing and development of new talent, shaping long-term career strategies for the roster, and building teams to support artists’ ongoing success.

• She will also continue to guide the careers of SMACK’s current management clients while spearheading the future direction of the company’s management division.

Backstory:

• Loar started at SMACK as an intern in 2016.

• She progressed from Artist Management Coordinator to Day-to-Day Manager for artists such as Walker Hayes, Kylie Morgan, and Jenna Davis.

• Loar played an integral role in Walker Hayes’ breakout success, including the rise of his viral, multi-Platinum hit “Fancy Like.”

What they said:

• Robert Carlton, President, SMACK: “Marissa makes everything she touches better. She’s been doing that here since she was an intern, and she’s a huge reason SMACK is what it is today. I’m better at my job for having worked alongside her all these years, and I know I’m not the only one who would say that. Now she has the authority to do it on a bigger scale – to sign who she believes in and grow this division her way.”