Octiive and Sound Royalties Partner to Fast-Track Advances for Indie Artists

Music distribution and artist services platform Octiive has partnered with music finance company Sound Royalties to offer upfront funding to independent artists based on their royalty earnings.

What it means:

• Octiive’s community of more than 20,000 artists and 3,000 labels worldwide can access Sound Royalties’ services, integrated directly into the Octiive platform.

• Artists can unlock advances ranging from $1,000 to over $75 million without ceding ownership of their music or creative control.

How it works:

• The offering is split into two pathways.

• The first is Sound Royalties AdvanceNow, a plug-and-play royalty advance solution developed to integrate into distribution and label platforms.

• With its direct incorporation into the Octiive platform it provides smaller, expedited advances tailored for emerging artists generating between $1,000 and $5,000 annually.

• Sound Royalties Advances offers larger advances for artists earning more than $5,000 per year.

• Artists submit royalty data, receive a customized funding analysis, and can access funds within days of approval.

• Advances are repaid through a portion of future royalties over a fixed term, with fixed payments.

• Artists retain complete ownership of masters and rights.

Bumper year:

• In February Sound Royalties announced it had distributed $135 million in funded contracts to creators in 2025.

What they said:

• Mershad Javan, CEO of Octiive: “This collaboration is about giving independent artists real financial leverage without compromising what matters most – their ownership and independence. By working with Sound Royalties, we’re able to offer a seamless path for artists to reinvest in their careers using the value they’ve already created.”