The National Independent Venue Association (NIVA) has published the results of its first-ever comprehensive national economic impact study, [The State of Live](https://www.nivassoc.org/stateoflive). It was conducted by leading economic research firm TEConomy Partners.
Some key stats (calendar year 2024):
Independent stages generated $153.1 billion in total economic output, including indirect effects from fan spending, tourism and local business.
Independent live venues, festivals and promoters contributed $86.2 billion directly to the US Gross Domestic Product, more than the US beer, gaming and airline industries.
The independent live sector supported 908,000 jobs nationwide, accounting for $51.7 billion in wages and benefits.
$19.31 billion is generated annually in combined federal, state and local tax revenues.
Independent stages contribute approximately $10.62 billion in annual visitor spending on lodging, dining, shopping and local transportation.
Struggling venues:
The report also reveals that 64% of independent stages were not profitable in 2024.
The purpose:
In a statement, NIVA cites this research as “a critical resource for policymakers, community leaders, and industry stakeholders working to protect and grow the independent live entertainment sector.”
