Nelonen and Warner Music Live Expand Festival Collaboration

Nelonen Media Live, one of Finland’s largest festival and event organizers, has signed a partnership agreement with Warner Music Live, deepening their collaboration in festival programming and artist bookings.

The details:

• Warner Music Live – a division of Warner Music Finland – will take charge of program planning, artist acquisitions, and contract negotiations for Nelonen Media Live’s festivals.

• Artist bookings will continue to involve cooperation with all key industry players and booking agencies.

• Nelonen Media Live will remain the responsible event organizer, overseeing overall festival production and marketing.

• In addition to festivals, the companies will also co-produce major concerts.

What they said:

• Kari Laakso, Business Director, Nelonen Media: “Warner Music knows the Finnish audience extremely well and is in an excellent position to create an attractive and diverse lineup for Nelonen Media Live’s festivals and Finnish festival goers."

• Ramona Forsström, Managing Director, Warner Music Finland: “It’s inspiring to see what the shared passion and vision of two major music industry players can achieve. We’re committed to bringing festival content that is fresh, engaging, and emotionally resonant for audiences. Above all, this collaboration gives us the opportunity to offer unforgettable experiences to Finnish music lovers.”