Slade will now lead the company’s global music strategy, artist development, cultural programming, and ecosystem partnerships.
His role will emphasize supporting creators early on to encourage more experimentation.
As Head of Marketing, Artist Relations, he focused on Soundcloud’s artist-first ethos via deeper relationships between creators throughout the industry.

Background:

Prior to Soundcloud, Slade worked at Epic Records and Roc Nation, contributing to campaigns for headlining artists such as Travis Scott, 21 Savage, and J. Cole.
Slade co-founded live-event brands, including Grits & Biscuits and Dial-Up, which sell tens of thousands of tickets every year.

What they said:

Slade: “SoundCloud has always been the place where artists come to experiment and grow. My focus is on building systems that support creators before the moment—not after—and on protecting experimentation in a world increasingly shaped by algorithms, bots, and AI.”
Eliah Seton, CEO of SoundCloud: “Maurice has a deep understanding of artists, culture, and how careers are actually built. He brings deep credibility in music, sharp strategic instincts, and a clear point of view on how platforms can serve artists without compromising creativity. As SoundCloud continues to invest in creators at the earliest stages of their journey, Maurice’s leadership will help shape how the next generation of artists are discovered, supported, and sustained.”

Soundcloud has promoted Maurice Slade to Head of Music. Slade spent four years at the company prior to this appointment.

Slade will now lead the company’s global music strategy, artist development, cultural programming, and ecosystem partnerships.
His role will emphasize supporting creators early on to encourage more experimentation.
As Head of Marketing, Artist Relations, he focused on Soundcloud’s artist-first ethos via deeper relationships between creators throughout the industry.

Prior to Soundcloud, Slade worked at Epic Records and Roc Nation, contributing to campaigns for headlining artists such as Travis Scott, 21 Savage, and J. Cole.
Slade co-founded live-event brands, including Grits & Biscuits and Dial-Up, which sell tens of thousands of tickets every year.

Slade: “SoundCloud has always been the place where artists come to experiment and grow. My focus is on building systems that support creators before the moment—not after—and on protecting experimentation in a world increasingly shaped by algorithms, bots, and AI.”
Eliah Seton, CEO of SoundCloud: “Maurice has a deep understanding of artists, culture, and how careers are actually built. He brings deep credibility in music, sharp strategic instincts, and a clear point of view on how platforms can serve artists without compromising creativity. As SoundCloud continues to invest in creators at the earliest stages of their journey, Maurice’s leadership will help shape how the next generation of artists are discovered, supported, and sustained.”

Soundcloud has promoted Maurice Slade to Head of Music. Slade spent four years at the company prior to this appointment.

Slade will now lead the company’s global music strategy, artist development, cultural programming, and ecosystem partnerships.
His role will emphasize supporting creators early on to encourage more experimentation.
As Head of Marketing, Artist Relations, he focused on Soundcloud’s artist-first ethos via deeper relationships between creators throughout the industry.

Prior to Soundcloud, Slade worked at Epic Records and Roc Nation, contributing to campaigns for headlining artists such as Travis Scott, 21 Savage, and J. Cole.
Slade co-founded live-event brands, including Grits & Biscuits and Dial-Up, which sell tens of thousands of tickets every year.

Slade: “SoundCloud has always been the place where artists come to experiment and grow. My focus is on building systems that support creators before the moment—not after—and on protecting experimentation in a world increasingly shaped by algorithms, bots, and AI.”
Eliah Seton, CEO of SoundCloud: “Maurice has a deep understanding of artists, culture, and how careers are actually built. He brings deep credibility in music, sharp strategic instincts, and a clear point of view on how platforms can serve artists without compromising creativity. As SoundCloud continues to invest in creators at the earliest stages of their journey, Maurice’s leadership will help shape how the next generation of artists are discovered, supported, and sustained.”