MAIA Universe Raises €1M With Max Martin Among Key Investors

Swedish sync licensing platform MAIA Universe has closed a €1 million investment round, with Swedish songwriter/producer Max Martin one of the investors.

Go Deeper:

• MAIA Universe is a sync DSP platform offering instant music licensing from commercially released artists and songwriters for film, series, advertising, social content and gaming.

• It offers music rights holders full control of pricing, moral rights restrictions and conditions.

• MAIA Universe's licensing offering features more than 9,000 songs recorded by more than 2,200 artists across 300 labels and publishers.

• Recent placements include Alpahville's "A Victory of Love" in a Polestar ad, and Gabriels' "Remember Me" in an ad for David Beckham's BOSS collection.

Investment:

• Swedish hitmaker Max Martin is one of the recent backers via his MxM company.

• Other investors include VC firms Zenith Ventures and Aligned Ventures.

Recent deals:

• MAIA Universe recently signed licensing deals with Sony Music Publishing UK, Sony Records UK, Warner Chappell Music Publishing and Playground Music Scandinavia AB.