Legends Global Partners With Saudi Arabia’s Event Investment Fund

Legends Global, the US-based international venue management group, has formed a new joint venture with Saudi Arabia’s Event Investment Fund (EIF). The new entity will operate and develop entertainment venues within Saudi Arabia.

The details:

• This venture is part of Saudi Arabia’s Vision 2030 program, which aims to increase the worldwide appeal of the country through increased cultural offerings and tourism.

• Legends Global will exclusively manage EIF venues in Saudi Arabia.

• The entity is currently working on multiple venues, including an Olympic-standard shooting range, a business convention and exhibition centre, and an arena.

• All of these venues are being built in the capital city of Riyadh.

What they said:

• Wahdan Suliman Alkadi, Chief Executive Officer at EIF: “This joint venture with Legends Global is a defining moment for Saudi Arabia’s events sector. By combining EIF’s vision with Legends’ world-class operational expertise, we are building the foundation for a sustainable, globally competitive industry. This partnership will not only set new standards for venue quality and guest experience but will also unlock new opportunities for local talent and drive economic growth through innovation and international best practices.”

• Dan Levy, Chief Executive Officer at Legends Global: “The visionary leadership of HRH Prince Mohammed bin Salman Al Saud, Crown Prince of Saudi Arabia, is being realised, and I want to thank Wahdan Suliman Alkadi and the EIF for their partnership with Legends Global. We are proud to collaborate on this once-in-a-generation opportunity to help shape the future of Saudi Arabia’s events industry. Drawing on decades of experience, we will deliver a bold vision that benefits citizens and residents while attracting millions of visitors. Together, we are creating destinations, activating communities, and advancing Vision 2030 through a portfolio of iconic spaces that serve as catalysts for economic diversification, tourism growth, and cultural exchange.”