Leda Chang Joins WMG to Help Amplify Global Catalog Strategy

Leda Chang has been appointed to the newly created role of SVP, Global Brand & Audience for Warner Music Group’s (WMG) Global Catalog Division.

The role:

• LA-based Chang will work closely with Global Catalog President Kevin Gore and his senior team to “turbocharge” WMG’s “always on” marketing strategy.

• She will spearhead a holistic, artist-centric approach to long-term catalog development and legacy building.

• Chang will lead efforts to deepen audience engagement and mine untapped opportunities to drive fresh growth for WMG’s artists.

Backstory:

• Chang has two decades of experience in digital and social marketing across companies such as Peacock, Paramount Pictures, Universal Music Group, and Edelman Digital.

Wider strategy:

• Chang is the latest appointment to WMG’s Global Catalog team as it ramps up its efforts to amplify the company’s catalog marketing strategy.

• Most recently, Orla Lee-Fisher was appointed Head of Dual Catalog Strategy to champion catalogs represented by WMG across Recorded Music and Music Publishing.

What they said:

• Leda Chang: “The caliber of Warner Music Group’s artists is unmatched, and the passion from Kevin and the team is palpable. I’m both energized and humbled to elevate the stories of these iconic artists and their timeless music to invigorate both core fans and new audiences wherever they are in the world.”