Global Catalog Strategy
Global Catalog Strategy in the music industry refers to the comprehensive approach of managing and optimizing an existing collection of musical works (a catalog) across international markets. This involves strategic efforts by record labels, publishers, and artists to maximize revenue and reach from their music assets, particularly older or 'legacy' tracks. Key aspects include leveraging streaming platforms, social media, and exploring emerging markets to ensure sustained growth and profitability from these valuable intellectual properties.
Global Catalog Strategy
Global Catalog Strategy in the music industry refers to the comprehensive approach of managing and optimizing an existing collection of musical works (a catalog) across international markets. This involves strategic efforts by record labels, publishers, and artists to maximize revenue and reach from their music assets, particularly older or 'legacy' tracks. Key aspects include leveraging streaming platforms, social media, and exploring emerging markets to ensure sustained growth and profitability from these valuable intellectual properties.
Global Catalog Strategy
Global Catalog Strategy in the music industry refers to the comprehensive approach of managing and optimizing an existing collection of musical works (a catalog) across international markets. This involves strategic efforts by record labels, publishers, and artists to maximize revenue and reach from their music assets, particularly older or 'legacy' tracks. Key aspects include leveraging streaming platforms, social media, and exploring emerging markets to ensure sustained growth and profitability from these valuable intellectual properties.
