IMPALA Announces New Plan for the Digital Music Market as Total Subscribers Reach One Billion
The plan from the European independent music trade organization consists of five key points
IMPALA, the European independent music companies association, has unveiled a new five-point plan to support a fairer, more sustainable digital music market. This comes as total subscribers across all streaming services have reached one billion.
The points:
Increase revenues and share them fairly, close value gaps.
Supercharge support for new, emerging and diverse music.
Establish trust through industry-wide provenance labelling.
Stop fraud and AI dilution, embrace responsible models.
Reduce climate impact and strengthen collective innovation.
Background:
IMPALA represents over 6,000 independent music companies in Europe.
The above points are “shared goals” within its membership, designed “in the spirit of partnership and aimed at collaboration with both digital services and labels and distributors.”
What they said:
IMPALA Executive Chair Helen Smith: “As our plan concludes, if we succeed with our shared ambition, connections with fans will be stronger and more working artists and labels at different levels in the ecosystem will be able to make a living from their art. The music economy will offer greater and more sustainable opportunities. This will set a new standard, help keep regulation to a minimum and underline the leadership role of the music sector in terms of trust and transparency.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Week.
We covered it because IMPALA is a major player in independent music.
