Fender Partners With Music Venue Trust

Fender, the global guitar manufacturer, has announced a new joint venture with Music Venue Trust (MVT), the UK-based non-profit that supports grassroots venues.

The partnership:

• The partnership is set to last for 12 months as of now.

• Fender will provide musical gear to venues throughout the UK.

• The company will also “drive conversations” focused on highlighting how grassroots venues nurture the next generation of musical talent.

• Fender attended MVT's Venues Day 2026, the organization's annual networking event.

What they said:

• Liam Cunnah, Executive Vice President, EMEA, Fender: “Grassroots music venues are the backbone of music culture. We’re proud to be partnering with Music Venue Trust to directly support these crucial spaces that platform artists and nurture their career growth. Venues Day is just the first step in what we see as a long-lasting partnership that will help preserve live music throughout the UK.”

• Denzil Thomas, Partnerships Lead at Music Venue Trust: “We’re delighted to be partnering with Fender, a brand that has remained a fixture in the hands of artists and on British Grassroots stages. By working together, we can continue to support the needs of venues and the whole Grassroots ecosystem across the UK.”