Interscope Inks Joint Venture With Brazilian Label Supernova

Interscope, the Universal Music Group (UMG) sublabel, has signed an exclusive distribution deal with Brazilian independent label Supernova Entertainment. This move is part of a new joint venture that will see the two companies collaborate on signings.

The details:

• Interscope will distribute Supernova’s current catalog.

• Brazilian rapper BK is the first signing under the joint venture.

• Financial terms of the distribution deal and BK's signing were not disclosed.

• The two labels are aiming to release a new mixtape before the end of this year.

• Interscope called Supernova “Brazil’s most successful independent urban label" in a statement announcing the joint venture.

What they said:

• John Janick, Chairman and CEO of Interscope Capitol: “Brazilian music and culture are having an extraordinary impact around the world right now. We see an opportunity to leverage our legacy and current success in urban music for important Brazilian artists like BK and labels like Supernova Entertainment. We are excited to expand the resources and opportunities for Brazilian artists to move culture on a global level.”

• Nagalli, Supernova Co-Founder and Producer: “Interscope has built an artistic legacy in hip hop that stands apart from any other label in the world. We are honored to be part of this history and excited to become a part of the Interscope family.”

• Jose Cedeño, EVP and General Manager of Interscope Capitol Miami: “We have shown through our successful track record over the past few years that wherever they come from, artists are attracted to the kind of global artist development platform we can provide at Interscope. Having BK as our first artist signing and Supernova as our first label deal illustrates how serious our mission is to empower Brazilian artists to become global superstars.”