Too Lost Strikes Global Distribution and Financing Deal with Dubai’s Afterpeak

Too Lost, a division of Too Lost Music Group, has signed an exclusive, multi-year distribution partnership with Dubai-based independent music and entertainment company Afterpeak, which was founded in 2020 by Avery Chauhan.

What it means:

• The distribution partnership covers Afterpeak’s existing catalog of more than 25,000 releases, which have garnered more than three billion Spotify streams, as well as all future releases still in the pipeline.

• Too Lost will also provide multi-seven-figure financing to fund marketing, catalog growth, artist development, and new music.

• Beyond its recorded music division, Afterpeak’s experiences division has staged events at the Abu Dhabi Formula 1 Grand Prix as well as invite-only events in Amsterdam, Bali, Thailand, and Stockholm.

What they said:

• Gregory Hirschhorn, CEO & Co-Founder, Too Lost: “We’re very excited to work with Avery and the entire Afterpeak team. They’ve built an incredibly successful, digitally native music business, and we believe there is a huge opportunity to help accelerate what they’ve already created.”

• Avery Chauhan, Founder, Afterpeak: “Afterpeak has always been built to move quickly, think independently and create at scale. Too Lost understands that approach and gives us the best-in-class global infrastructure to support the next phase of our growth, without losing the flexibility and creative control that define how we work. We’re excited to build this next chapter together.”