Claude AI Integrates Spotify and StubHub as New ‘Connectors’

Anthropic’s Claude AI has announced a series of new integrations – or connectors, as it calls it – including Spotify and StubHub.

Why it matters:

• It signals the growing influence of AI chatbots in consumers’ decision-making processes.

• The announcement follows recent integrations between ChatGPT and platforms such as Spotify, Apple Music, Ticketmaster and SeatGeek.

How it works – Spotify:

• Free and premium Spotify users can connect their account to Claude for “personalized recommendations based on their taste and listening history,” as per the streaming giant’s press release.

• Once Claude has recommended a playlist, podcast or piece of music, users can preview it or save it, play it in Claude, or open it in the Spotify app.

• Premium users can also describe a vibe or mood to get a playlist tailored to their prompt.

How it works – StubHub:

• Rather than describe a specific event, users can simply describe what they’re in the mood for and mention StubHub, with Claude then surfacing real events from StubHub’s marketplace.

• Its answers are grounded in StubHub’s real-time inventory.

• Upon finding an event, users head to StubHub to complete the purchase.

Availability:

• Connectors are available on all plans, with mobile in beta.