Cinq Music Partners with Soul HQ, Deepens Investment in African Music

Cinq Music Group, a GoDigital Music company, has entered a distribution partnership with Soul HQ, the Nairobi-based artist development platform and creative services company.

Why it matters:

• The partnership is designed to help African artists build sustainable international careers without compromising their creative identities.

• It will leverage Soul HQ’s expertise and creative network with Cinq’s global distribution and industry influence.

Deepening commitment:

• The agreement furthers Cinq’s growing presence across the African music landscape, having earlier this year announced a partnership with Africa’s leading talent discovery platform C.R.E.A.M.

• Founded by Nigerian music icon D’Banj, the deal also included the acquisition of his catalog.

Launch artists:

• The first artists to launch globally through the partnership are emerging Afro-R&B voices Xenia Manasseh, AYLØ, and Altair Saïd.

• Saïd’s “So Easy” is the first official Soul HQ release via Cinq Music Group, and is out today.

What they said:

• Faiza Hersi, Founder of Soul HQ: “It’s taken us years to build a solid foundation in Africa for African artists to compete on a global level across various genres, so it is undoubtedly a blessing to partner with Cinq Music and leverage their global expertise and infrastructure to propel African talent even further.”