Christopher Södergren Joins Sony Music in New D2C Role

Sony Music has announced the appointment of Christopher Södergren as Executive Vice President, Direct-to-Consumer Strategy and Operations.

The role:

• In the newly created position Södergren will be responsible for advancing the company’s direct-to-consumer (D2C) strategies and enhancing the company’s ecommerce capabilities, while partnering with every business unit at Sony Music globally.

• This includes its record labels, Global Digital Business Group, international operations, the Orchard, AWAL and Ceremony of Roses.

• Södergren will be based in New York and report to Sony Music COO Kevin Kelleher.

Backstory:

• Södergren was most recently Executive Vice President of eCommerce and Head of Business Operations at Universal Music Group, where he oversaw global eCommerce and artist-led brand ventures, while driving the company’s focus on D2C and related technology, data, marketing, operations and business development.

• Prior he held senior executive roles at Warner Bros. Discovery (formerly WarnerMedia), where he launched the movie SVOD platform FilmStruck.

• He also helped build future-focused D2C sports businesses and drove strategies to progress the company’s games and consumer products.

What they said:

• Kevin Kelleher: “Part of the value we bring is how we help our artists maximize the ways they reach their fans and create commercial opportunities. Growing our ecommerce business is a top strategic priority for the company and Christopher’s deep expertise in this area will greatly contribute to formulating and driving initiatives that optimize revenue growth.”

• Christopher Södergren: “Sony Music has the talent, platforms, and vision to redefine the artist-to-fan relationship. I’m excited to help lead the evolution of that part of the business, enhance the artist experience while deepening fan engagement, strengthening our global presence, and driving long-term value for the company.”