Sync licensing company Chordal has announced 13 new partners joining its platform. It comes in the wake of recent partnerships with Kobalt and TikTok.
The new partners:
Nettwerk Music Group
Marathon Artists
Futures
Neon Gold
Avenue A
Anara Publishing
Mesh
DEEWEE
Involved Publishing
Maktub
EPM Music
Lo Fi Music
Bad Owl Records
The mission:
Chordal seeks to modernize sync licensing, making it faster, more transparent and more equitable for rights holders.
It also claims to be simplifying access to music for brands, entertainment companies and content creators by removing legal and logistical friction.
In addition to recent deals with Kobalt and TikTok, companies such as [PIAS], Reservoir Media, Primary Wave and Believe have partnered with Chordal.
In March it launched its patent-pending pre-clearance licensing system InstantClear™.
In July Chordal announced an API for InstantClear.
What they said:
Grayson Sanders, CEO: “We’re thrilled to welcome these new partners to Chordal. Each of our partners’ trust in our technology shows that the industry is ready for smarter licensing infrastructure that prioritizes speed, clarity, and creative opportunity.”