Kobalt Taps Chordal as Its Enterprise Sync Platform

Kobalt, the world’s largest independent music publisher, has enlisted music rights technology company Chordal as its enterprise sync platform, entrusting it with its one million song catalog.

The deal:

• This is the first time Kobalt has fully integrated with a third-party to power its global creative sync transactions.

• Chordal will augment Kobalt’s global sync team, offering a new and expanded suite of solutions to enhance the delivery of music to supervisors and clients.

• Other label and publishing partners already using Chordal include [PIAS], Reservoir Media, Primary Wave and Believe.

New licensing system:

• In March Chordal launched its patent-pending licensing system InstantClear™, which is designed to make licensing legally cleared commercial music faster and more accessible.

• As per its statement, InstantClear™ acts as a legal, financial and creative bridge, quickly pulling together licenses for fractionally owned songs, a traditionally slow and complex process.

• By eliminating bottlenecks and automating licensing and payments, InstantClear™ will enable Kobalt’s global team, co-publishers, and label partners to close sync deals quickly and efficiently.

What they said:

• Rob Christensen, Executive Vice President and Head of Global Sync at Kobalt: “Chordal's platform seamlessly integrates the creative and operational sides of the sync business, and their ability to consolidate rights holders on fractionally owned songs and masters greatly simplifies the process for buyers.”

• He adds: “We view this partnership as a meaningful inroad to supercharging many new sync opportunities for our writers and artists, all while ensuring they have the final say over where their music is used and at what price point.”