Brooklyn Mirage to be Purchased by Nightlife Brand Pacha
The deal encompasses the acquisition of the Mirage’s parent company Avant Gardner
After months of turmoil, the saga of Brooklyn Mirage may be at an end. FIVE Holdings, a Dubai-based investment company that owns prominent nightlife brand Pacha, is reportedly in talks with the private equity firm Axar Capital Management to purchase Avant Gardner, Brooklyn Mirage’s parent company.
The details:
If this sale goes through, Brooklyn Mirage will be rebranded as Pacha New York.
Axar acquired control of Avant Gardner after the latter filed for bankruptcy in August 2025.
Brooklyn Mirage applied for demolition in October 2025, but the city objected.
Pacha had a New York venue in Manhattan from 2005-2016.
Brooklyn Mirage
FIVE Holdings
Pacha
Axar Capital Management
Avant Gardner
Pacha New York
Music Industry Acquisitions
Private Equity Investment In Music
Legacy Brand Revival
Independent Venue Market Pressure
Revitalizing NYC Music Scene
Venue Bankruptcy
Mergers & Acquisitions
Company Rebranding
United States
United Arab Emirates
New York, US
Dubai, AE
👋 Disclosures & Transparency Block
This article was written with information sourced from BK Mag.
We covered it because this represents another instance of private equity entering the music industry.
