BMG Founder Hartwig Masuch Joins Swedish Startup Hyph

BMG Founder Hartwig Masuch has been appointed Chairman of Swedish music startup Hyph, effective April 2026. He is currently working with the company as an advisor.

What it does:

• Hyph is a music-creation app which offers creatives “millions of wholly-owned human-created musical parts” that they can use as building blocks to create their own songs.

• It’s currently being trialed in the Nordics, UK, Sub-Saharan Africa, and Latin America.

• Hyph is also developing a marketplace in which artists can sell vocal lines, hooks, and other music parts direct to consumers, and APIs which allow labels to engage fans and activate catalogs, as per the press release.

What they said:

• Hartwig Masuch: “As subscription streaming begins to peak in major markets, music is increasingly thinking about what’s next. Hyph, with its commitment to human-generated music, and its understanding of the new creator economy is ideally poised to play its part in music’s next revolution. I am delighted to join Andreas and the team in turning this vision into reality.”

• Andreas Carlsson, CEO of Hyph: “Since I became CEO of this company 18 months ago, my mission, drawing on all my experiences as a songwriter and my deep understanding of rights, has been to create an ecosystem that allows musicians to prosper while using technology to give non‑musicians the ability to play with music in a way they have never had before. The addition of Hartwig to our team brings that vision one step closer.”