Atlantic Records, 10K Projects, and Plot Twist Records Form Joint Venture

Former Capitol Records A&R Carter Gregory has spearheaded a new deal between his label, Plot Twist Records, Atlantic Records, and 10K Projects. So far, the joint venture has signed Alabama Barker and DJ/artist Nic Vans of _Love Island USA _fame.

Background:

• At Capitol, Gregory worked with Fletcher, Doechii, Adéla, Natalie Jane, Amelia Moore, Queen Naija, and Duncan Laurence.

• He hosts the entertainment podcast The Set List.

What they said:

• Gregory: “Having spent nearly a decade in A&R helping artists shape their stories, Plot Twist is the culmination of everything I’ve learned, brought to life through my own vision. I’ve always believed the most exciting artists are the ones who challenge others’ expectations. The ones who are willing to take risks, evolve, and write a completely new chapter for themselves. That’s really the heart of Plot Twist Records, and I’m excited to continue this journey in partnership with 10K Projects/Atlantic Records. I want this label to be a home for artists who are undeniable, who have something to say, and who may not fit neatly into the traditional box of what the industry thinks a star should look or sound like. The best careers have a plot twist.”

• Atlantic Music Group COO Zach Friedman: “Carter is not only an expert at identifying culturally impactful artists who are moving the needle, but he’s exceptionally talented in creating communities around the music he loves. We’re thrilled to be working closely with him on his expanding roster of artists at Plot Twist.”

• Vans: “I’m absolutely thrilled for this new chapter with Plot Twist Records and Atlantic. Carter Gregory, my A&R and now a good friend, has made this entire partnership feel seamless from day one. He’s believed in my vision and where I want to take my career. Having that kind of support means everything. I have so much excitement for what we’re building together and everything that’s to come.”