Ithaca Holdings LLC is an American media holding company founded by Scooter Braun in 2013. It focuses on investments in media, entertainment, and consumer brand sectors. In 2021, Ithaca Holdings was acquired by HYBE Corporation, a South Korean entertainment company, for approximately $1.05 billion. This merger brought artists like Justin Bieber and Ariana Grande under the same management umbrella as K-pop group BTS.