Artist-led publishing ventures represent a shift in the music industry where artists take more control over their songwriting catalogs and publishing royalties. Instead of or in addition to signing traditional deals with major publishers, artists establish their own publishing entities or partner in joint ventures. This model allows artists greater creative control, a larger share of the revenue, and more direct involvement in how their music is exploited across various media. Examples include Jon Bellions's Beautiful Mind joint venture with PULSE Music Group¹ and Tree Vibez Music².