YouTube Unveils ‘Music Nights’ to Bring Fans “Closer to the Stage”
The series launches with Bleachers, Kacey Musgraves and Isaiah Rashad
YouTube has revealed a new live concert series called Music Nights, which launches with performances by Kacey Musgraves, Bleachers and Isaiah Rashad.
Why it matters:
As Digital Music News points out, the announcement comes only a week after competitor Spotify revealed plans to secure licensing rights to stream live video of music festivals.
The details:
In a blog post, YouTube says it collaborates closely with artists “to transform some of the world’s most iconic venues into unforgettable, intimate fan experiences – and share them with fans everywhere.”
Fans can watch full performances, relive standout tracks on repeat, and explore behind-the-scenes moments on Shorts, directly on each artist’s Official Artist Channel.
This year YouTube will host Music Nights events in the US, Europe, England and Japan.
Launch events:
The series launches with performances by hip-hop artist Isaiah Rashad at Intuit Plaza in Inglewood, California; Kacey Musgraves at the historic Gruene Hall in New Braunfels, Texas; and Bleachers at the legendary Stone Pony in Asbury Park.
YouTube
Music Nights
Kacey Musgraves
Bleachers
Isaiah Rashad
Digital Music News
Spotify
Intuit Plaza
Gruene Hall
Stone Pony
Live Audio Streaming
Fan Experience Technology
Direct-to-Fan Platform Expansion
Live Concert Streaming
Platform Competition
Feature Rollout
Live Experiences
Concert Streaming
Exclusive Performances
United States
United Kingdom
Japan
Inglewood, US
New Braunfels, US
Asbury Park, US
👋 Disclosures & Transparency Block
This story was written with information from YouTube’s blog and Digital Music News.
We covered it because it’s news of a new live music initiative by YouTube.
