Wasserman Opens New Australian HQ in Sydney

Sports, music and entertainment company Wasserman has opened its new Australian headquarters in Sydney.

Why it matters:

• Having operated in Australia since 2006, the move signifies an expansion of Wasserman’s presence in the country.

• The headquarters are in the Entertainment Quarter, Moore Park, and bring together the company's brands, talent representation, and live event capabilities in one integrated hub.

• The announcement follows Wasserman’s partnership with Tennis Australia for the AO Matters Conference, where its women-focused impact and advisory business The Collective will debut its global “The Collective Connect” series in Melbourne.

Promotion:

• Wasserman has appointed Australian native Nick Hudson as Vice President to expand its local leadership team.

• Hudson returns to Melbourne after an eight-year tenure in Wasserman’s New York office.

What they said:

• Elizabeth Lindsey, President, Brands & Properties: “It is a pivotal era for sports, music and entertainment in Australia, and I’m proud that Wasserman continues its history of leading from the center in times of transformation and growth. We are thrilled to commit to the market with our new headquarters, and to continue to support our clients and partners across the region through our support of iconic events like AO Matters and by ensuring the strongest possible leadership on the ground in this critical market.”