Warner, Thailand’s GMM Launch GLIIDE for Global Artist Development

Warner Music Group and Thailand’s GMM Music have partnered on new artist development platform GLIIDE, designed to break artists globally from their first release.

The details:

• GLIIDE is part of the companies’ GMM Global joint venture, which aims to achieve a more interconnected Asian music industry.

• It seeks to alter the traditional mindset of building an artist for a single territory before exporting them.

• Key is integrating major-label infrastructure with a boutique, creative-led philosophy, as per Digital Music News.

• The first act to use the platform is pop artist SVRN.

How it works:

• As outlined by Digital Music News, GLIIDE operates on a “three-pillar framework designed for the modern industry, with a strategic amplification of cultural and emotional momentum, and holistic shaping of artist identity, visual narrative, and long-term trajectory.”

• It also facilitates “seamless movement across diverse markets with clarity and continuity.”

What they said:

• Dan Rosen, President of Warner Music Australasia and SE Asia: “We are super excited to partner with GMM Music on GLIIDE. Artists in Asia are already thinking beyond borders – creatively, culturally, and commercially. Together with GMM Music, we’re building a platform that gives our region’s most ambitious and authentic artists the freedom, support, and connectivity to grow audiences and fans across regional and global markets.”