VENU Partners With Tixr to Expand Ticketing and Commerce Capabilities

Venue developer, owner and operator Venu Holding Corporation has partnered with ticketing platform Tixr, which will serve as the official ticketing and integrated commerce partner for four of VENU’s premium hospitality-oriented, intimate music halls.

The deal:

• The venues are:

• The Hall at Bourbon Brothers in Gainseville, Georgia

• Phil Long Music Hall in Colorado Springs, Colorado

• The Hall at Bourbon Brothers, currently under development in Centennial, Colorado, and scheduled to open in 2026

• An additional property yet to be determined.

• As part of the arrangement, VENU will tap into Tixr’s unified ecommerce platform, which enables fans to purchase tickets, parking, merchandise, food and beverage, and more, all from the Tixr interface.

• Tixr will provide VENU with modern commerce tools that empower fans to build and customize their ideal experiences before and during events.

• Fans will also be able to join waitlists and list tickets for sale for sold out inventory at VENU music halls; initiate upgrades post-purchase; send items to friends; and return items for credits, all from within their Tixr account.

Capital contribution:

• Alongside the ticketing deal, Tixr made a capital contribution of an undisclosed amount to VENU.

What they said:

• J.W. Roth, Founder, Chairman, and CEO of VENU: “Today’s live event fans expect more than just the show – they want a seamless, premium experience from the moment they enter the ticketing platform to the final encore. Tixr has consistently proven to be the leader in both technology and customer experience, delivering exactly what modern audiences demand. Their platform provides the elevated user experience our guests want and deserve. We’re jazzed to integrate Tixr into our intimate venues across the country.”

• Patrick Bradley, Chief Revenue Officer at Tixr: “VENU is building its success by creating premium event spaces that put fans at the heart of the experience. That philosophy mirrors our own at Tixr, where we’re constantly innovating to make every step of the live event purchase better for fans. These venues also give us the opportunity to fully flex the power of our platform and empower VENU to have more valuable relationships with their customers.”