Universal Music Group Invests in Prominent Thai Record Label What The Duck

Universal Music Group (UMG) has made a strategic investment in the Thai record label, What The Duck (WTD). As a result, WTD Founder Moy Samkwan Tonsompong will come on board Universal Music Thailand as Managing Director.

Personnel:

• Tonsompong will continue to work on WTD.

• WTD Co-Founders Chichaya Karnasuta and Torpong Chantabubpha will remain on with the label as well.

Thailand:

• WTD represents major Thai artists, including The Toys, Bowkylion, Musketeers, and Whal & Dolph.

• Subscription streaming revenue in Thailand grew 13.1% in 2024, and the recorded music market grew 12.9%.

What they said:

• Adam Granite, UMG’s CEO for Africa, Middle East, and Asia: “This is an exciting next step in our strategy to expand our presence in fast-growing markets. I am delighted to ‘unite’ the WTD and UMG families and look forward to working closely with Moy and the team, delivering success in Thailand and beyond.”

• Tonsompong: “We’re thrilled to be joining the team at UMG. We believe this will only serve to create more opportunities for Thai music both at home and globally, while also strengthening our offer to artists. I’m committed to staying closely involved with the WTD team – ensuring this partnership drives global success for our artists and brings the creative force that is Thai music to more audiences than ever before.”