


Universal Australia Unveils Its ‘Connect’ Division
It’s focused on “bridging generations through the celebration of music’s past”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia
Universal Music Connect
Liam Dennis
Garret Haakma
Sean Warner
Universal Music Group (UMG)
Label Restructuring
Executive Moves
Executive Leadership Changes
Music Catalog Management Evolution
Corporate Restructuring
Executive Appointments
Record Labels
Major Labels
Label Management
Australia
New Zealand
👋 Disclosures & Transparency Block
- This story was written with information sourced from UMA’s press release, with additional reporting by The Music Network.
- We covered it because it’s news regarding structural change at Universal Music Australia.
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