Universal Australia Unveils Its ‘Connect’ Division

It’s focused on “bridging generations through the celebration of music’s past”

Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).

The details:

  • The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.

  • As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”

What they said:

  • Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”

Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).

The details:

  • The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.

  • As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”

What they said:

  • Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”

Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).

The details:

  • The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.

  • As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”

What they said:

  • Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”

👋 Disclosures & Transparency Block

- This story was written with information sourced from UMA’s press release, with additional reporting by The Music Network.

- We covered it because it’s news regarding structural change at Universal Music Australia.

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