


Universal Australia Unveils Its ‘Connect’ Division
It’s focused on “bridging generations through the celebration of music’s past”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia (UMA) has reimagined its catalog division, which is now called Universal Music Connect (UMC).
The details:
The division is led by General Manager of Catalog Liam Dennis, and General Manager of Marketing Garret Haakma.
As per UMA’s statement the duo will “apply their experience in strategic marketing, collaborative partnerships, new technologies, immersive experiences and engaging audiences to this reimagined catalog division.”
What they said:
Sean Warner, President and CEO, Universal Music Australia & New Zealand: “To have a strategic division truly focused on bridging generations through the celebration of music’s past, while cementing its place in present cultural conversations and moments, UMC is unlocking endless possibilities for the future.”
Universal Music Australia
Universal Music Connect
Liam Dennis
Garret Haakma
Sean Warner
Universal Music Group (UMG)
Label Restructuring
Executive Moves
Executive Leadership Changes
Music Catalog Management Evolution
Corporate Restructuring
Executive Appointments
Record Labels
Major Labels
Label Management
Australia
New Zealand
👋 Disclosures & Transparency Block
- This story was written with information sourced from UMA’s press release, with additional reporting by The Music Network.
- We covered it because it’s news regarding structural change at Universal Music Australia.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles

Business & Finance
Jul 16, 2025
1 min read
Naoki Osada Launches Nebula17 to Take Japanese Artists Global
The exec was formerly the CEO of Avex USA

Business & Finance
Jul 15, 2025
1 min read
Steve Aoki Launches Aoki Labs, a New Venture Capital Firm
The venture platform is focused on well-being, innovation and impact

Business & Finance
Jul 14, 2025
1 min read
EMPIRE Expands to Nordic Region
The company will now operate in Sweden, Denmark, Norway, Finland, and Iceland

Naoki Osada Launches Nebula17 to Take Japanese Artists Global
The exec was formerly the CEO of Avex USA

Rod Yates
Business
Jul 16, 2025

Steve Aoki Launches Aoki Labs, a New Venture Capital Firm
The venture platform is focused on well-being, innovation and impact

Rod Yates
Business
Jul 15, 2025

EMPIRE Expands to Nordic Region
The company will now operate in Sweden, Denmark, Norway, Finland, and Iceland

Harry Levin
Business
Jul 14, 2025

Merck Mercuriadis Launching New Company
The Hipgnosis founder has secured “hundreds of millions” in investment

Rod Yates
Business
Jul 7, 2025

Unpaid Royalties from UK Concerts Cost Songwriters Millions
Royalties from more than 100,000 UK gigs have gone unpaid

Rod Yates
Business
Jul 7, 2025

Virgin Music Co-CEOs Respond to ‘Falsehoods’ Over Downtown Deal
JT Myers and Nat Pastor sent a memo to staff addressing the controversial acquisition

Rod Yates
Business
Jul 4, 2025