Taylor Swift

1 min read

Taylor Swift Announces New LP, ‘The Life of a Showgirl’

It will be her 12th studio album

Taylor Swift has officially announced her new album, The Life of a Showgirl.

The announcement:

  • Swift chose to reveal the album’s title via a social media promotion for her appearance on the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason.

  • Fan speculation ramped up when a countdown appeared on Swift’s official site, backed by a sparkly orange background.

  • The countdown was set to expire at 12.12am on August 12. For an artist who delights in dropping Easter Eggs, the timing is no coincidence, given that The Life of a Showgirl is her 12th studio album.

  • The New Heights promo was also posted at 12.12am on August 12.

Speculation:

  • Adding to fan speculation, Swift’s official marketing team and fan club Taylor Nation posted 12 photos to Instagram of Swift in various orange costumes during her Eras tour.

  • The caption read: “Thinking about when she said, ‘See you next era...’”

More details:

  • Information such as release date and singles are yet to come.

  • Swift teased the cover on the social media promotion for New Heights, although it was blurred out.

  • The record is the follow-up to Swift’s 2024 album, The Tortured Poet’s Department.

Taylor Swift has officially announced her new album, The Life of a Showgirl.

The announcement:

  • Swift chose to reveal the album’s title via a social media promotion for her appearance on the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason.

  • Fan speculation ramped up when a countdown appeared on Swift’s official site, backed by a sparkly orange background.

  • The countdown was set to expire at 12.12am on August 12. For an artist who delights in dropping Easter Eggs, the timing is no coincidence, given that The Life of a Showgirl is her 12th studio album.

  • The New Heights promo was also posted at 12.12am on August 12.

Speculation:

  • Adding to fan speculation, Swift’s official marketing team and fan club Taylor Nation posted 12 photos to Instagram of Swift in various orange costumes during her Eras tour.

  • The caption read: “Thinking about when she said, ‘See you next era...’”

More details:

  • Information such as release date and singles are yet to come.

  • Swift teased the cover on the social media promotion for New Heights, although it was blurred out.

  • The record is the follow-up to Swift’s 2024 album, The Tortured Poet’s Department.

Taylor Swift has officially announced her new album, The Life of a Showgirl.

The announcement:

  • Swift chose to reveal the album’s title via a social media promotion for her appearance on the New Heights podcast, hosted by her boyfriend Travis Kelce and his brother Jason.

  • Fan speculation ramped up when a countdown appeared on Swift’s official site, backed by a sparkly orange background.

  • The countdown was set to expire at 12.12am on August 12. For an artist who delights in dropping Easter Eggs, the timing is no coincidence, given that The Life of a Showgirl is her 12th studio album.

  • The New Heights promo was also posted at 12.12am on August 12.

Speculation:

  • Adding to fan speculation, Swift’s official marketing team and fan club Taylor Nation posted 12 photos to Instagram of Swift in various orange costumes during her Eras tour.

  • The caption read: “Thinking about when she said, ‘See you next era...’”

More details:

  • Information such as release date and singles are yet to come.

  • Swift teased the cover on the social media promotion for New Heights, although it was blurred out.

  • The record is the follow-up to Swift’s 2024 album, The Tortured Poet’s Department.

👋 Disclosures & Transparency Block

- This story was written with information sourced from the Sydney Morning Herald.

- We covered it because it’s news of a new album by the world’s biggest artist.

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