Spotify Launches its First Music Video Chart
The official title is Music Video Charts Global
Spotify has launched its first chart dedicated to music videos: Music Video Charts Global. The streaming giant is also now allowing artists to pitch music videos for editorial consideration.
Why it matters:
Such charts add a competitive edge to music videos on Spotify, putting it in the same sandbox as YouTube.
With editorial consideration, music videos will be a point of promotion on Spotify instead of just an add-on to the listening experience as they have been until this point.
How it works:
Find the chart in the “Music Videos Playlists” section of the app.
Every Tuesday, Spotify will promote the top 10 videos on socials.
Video pitches for playlists are the same as song pitches. Artists share the video’s concept, mood, and visual style.
Videos must be unreleased or released within seven days of the pitch.
The numbers:
Spotify states that fans who watch a video stream a song 64% more over the next three weeks and stream the rest of the catalog 57% more compared to those who didn’t watch the video.
Video viewers are 1.4x more likely to save the song, share it, or add it to a playlist.
What they said:
Charlie Hellman, Spotify's Head of Music: “[Music videos are] often the moment when an artist’s world really clicks for a listener – when the song and the visuals come together and turn a stream into fandom.”
👋 Disclosures & Transparency Block
This article was written with information sourced from Music Business Worldwide.
We covered it because of Spotify’s dominance of the streaming market.
