SoundCloud Selects RepostExchange as its First Community Promotion Partner

SoundCloud has chosen RepostExchange as its first community promotion partner, exclusively for SoundCloud artists.

Why it matters:

• The companies say the partnership complements SoundCloud’s algorithmic discovery tools, providing a model for human-to-human amplification of artists.

How it works:

• RepostExchange is a free-to-use platform with over half a million registered artists, labels, and SoundCloud channels.

• Artists can repost tracks through the platform, pushing them out to their SoundCloud followers.

• The company says these reposts reach up to 30 million people every day.

• Creators earn credits by engaging with other artists’ tracks, providing feedback, and choosing to share music they love with their own followers.

• Those credits can be spent on having their own music promoted across the community and wider SoundCloud ecosystem.

The deal:

• RepostExchange will gain access to SoundCloud’s Partner API, enabling the team to build deeper integrations and more powerful tools for its community.

• There will also be joint initiatives such as co-hosted remix competitions and content features designed to widen artists’ exposure.

What they said:

• Jordan Pettinato, Senior Director of Business Development at SoundCloud: “By combining SoundCloud's global reach and discovery ecosystem with RepostExchange's trusted, peer-to-peer network, we're giving independent SoundCloud artists new ways to connect, collaborate, and amplify their music through real community support. This partnership solidifies our shared commitment to supporting creators in building meaningful audiences and sustainable momentum at every stage of their careers.”