Shelley Pisarra Elevated to Chief Insights and Innovation Officer at Wasserman

Los Angeles headquartered talent agency Wasserman has appointed Shelley Pisarra to Chief Insights and Innovation Officer. She recently served as Executive Vice President, Global Insights.

The role:

• As per Wasserman, Pisarra will develop strategies and platforms to accelerate growth across the sports, music and entertainment landscape.

• Specific initiatives will include “continued expansion of Wasserman’s product and innovation work.”

• She will also focus on “developing proprietary commercial capabilities that unlock revenue opportunities for top talent, brands and rights holders.”

Career accolades:

• Pisarra was a 2020 Sports Business Journal ‘Game Changer’ honoree.

• She co-founded the Women in Sports and Events (WISE) Multiplier Summit in 2022.

• Since 2016 she has partnered on programming with the MIT Sloan Sports and Analytics Conference.

What they said:

• Shelly Pisarra: “I’m thrilled to step into this role, as Wasserman continues to demonstrate our commitment to putting insights to work to best serve our clients, while anticipating what’s next for the fan at the intersection of sports, music, and entertainment.”

Other Wasserman appointments:

• Pisarra’s promotion follows the recent hiring of Jazmyn Griffin as a New York-based Director on the Global Festivals team, and Tessie Lammle as a Los Angeles-based Director and agent focused on hip-hop and R&B artists.