Music App TREBEL Acquires Superfan Platform Sesh

Ad-supported music app TREBEL, which allows users to download and stream licensed music offline and on-demand for free through a gamified rewards model, has acquired superfan platform Sesh.

Context:

• TREBEL says its fully licensed catalog of more than 100 million tracks from “every major label and leading distributor” reaches millions of listeners across the US and Latin America.

• The acquisition pairs that listener base with Sesh’s tools for identifying and converting listeners into fans.

• The tools include a CRM that enables artists to own fan data – such as email, location and date of birth – and the ability to engage fans directly through a Member Card in their phone wallet.

• TREBEL says the acquisition adds the artist services capabilities it previously lacked.

• Financial terms of the deal were not disclosed.

What they said:

• Pepe del Río, Sesh’s Co-Founder and CEO: “Five years ago we founded Sesh with a clear thesis: the future of the music business is direct, owned relationships between artists and their fans. TREBEL has built one of the most differentiated music platforms in the Americas: massive audience, deep relationships with the major labels, and a business model that grows the pie for rights holders instead of fighting over it. They built the audience. We built the artist layer.”