Motion Agency Launches Pan-European Commercial Radio Plugging Service

International PR and marketing firm Motion Agency has launched a pan-European commercial radio plugging service spanning all major European markets. The company now offers clients a fully integrated press, digital and radio solution.

Leadership:

• Leading the firm’s expansion from specialist radio into Top 40 and mainstream formats across all major European markets is Nick Bray, Head of Radio.

• Bray previously worked as Director of Promotions at RCA Label Group; Head of National Radio at Polydor; Director of UK Regional Radio at Sony Music; and European and International Director of Promotions at Red Bull Records.

• He has worked across major-label campaigns for artists such as Beyoncé, Usher, Alicia Keys, P!nk, The Script, and more.

• Motion’s first campaign under Bray’s direction is Jorja Smith’s new album project, leading with the single “What’s Done Is Done.”

Backstory:

• Over the past decade, Motion has built a pan-European press and radio specialist operation, working with artists like The Black Crowes, Ronnie Wood, Moby, Pat Metheny, Gorillaz, Chick Corea and more.

• Its clients include The Orchard, BMG, Universal Music Group, Exceleration Music, Candid Records, Mack Avenue, Primary Wave, Kill Rock Stars, Empire, Atlantic Records, and more.

What they said:

• Paolo d’Alessandro, Co-Founder and CEO: “Record companies and label services organizations have trusted us with some of their most important artists on press, and we wanted to build a radio operation worthy of the same trust. Nick brings experience that very few people in Europe can match, and with him joining us we can genuinely offer something the market hasn’t seen before: a fully integrated press and commercial radio service at a cost that works for independent labels as well as majors.”