Modern Sky Launches Influential Chinese Brand M_DSK in the UK

Modern Sky has launched Chinese youth culture brand M\_DSK in the UK.

Why it matters:

• Founded in 2016, M\_DSK is a highly influential brand in China via its record label, management company and music festival.

• It played a key role in the resurgence of hip-hop, R&B and the rise of Asian pop in China.

• The UK iteration is called MDSK (0151), and Modern Sky says it will focus on “growth, collaboration, and exploring underground scenes.”

• It adds that it “aims to develop across emerging genres while supporting a diverse range of artists and creative ideas.”

Leadership:

• MDSK (0151) is led by artist manager Leena Lewis.

• Over her 20-year career she has worked with artists such as Anjuna Beats, JHO (Jho Oakley), Chase & Status and Above & Beyond.

• She brings with her a roster that includes Kurupt FM and Hugo Chegwin, Jianbo, Mat Zo, Rude Kid and CopDat.

What they said:

• David Pichilingi, CEO Modern Sky UK and North America: “Modern Sky has always believed that the most exciting things happen when you bring cultures, ideas and communities together. MDSK has been a hugely influential force in youth culture in China and now we have the opportunity to create something with its own identity here in the UK. We’re not interested in following trends – we want to build movements. With Leena leading the charge and an exciting roster already taking shape, this feels like the start of something very special.”