South by Southwest (SXSW) has announced the first 100 showcasing artists for SXSW 2026, as well as the first 50 showcase presenters. The event will kick off with an opening party at Stubb’s Amphitheater on the evening of Thursday March 12, featuring a performance by The All-American Rejects.
Artists:
The full list of the first 100 showcasing artists can be found here.
Highlights include:
Masked lo-fi art-pop musician Milo Korbenski from Brighton, England.
Experimental electropop and live coding pioneer DJ_Dave out of LA.
Mexico City-based and regionally influenced post-punk project La Texana.
Grammy-nominated rapper and Tully founder Joyner Lucas.
Showcase presenters:
The full list can be found here.
Included are returning organizations such as Billboard, NPR Music Stations, Rolling Stone, British Music Embassy and more.
First time presenters include Willie Nelson’s Luck Reunion, R&B Block Party and Dream Con.
Music conference:
2026’s Music Conference will look at how emerging technologies, new business models, and artist development are transforming music, from creation, to performance, and fan engagement.
250 sessions for the Innovation, Film & TV, and Music Conferences were revealed last week.
The full list of conference sessions announced so far is here.
Changes:
For the first time ever, SXSW Music will feature seven days of music programming and showcases at Austin’s iconic venues.
The Music Conference & Festival will run simultaneously with Innovation and Film & TV.
