Festival lineup announcements are strategic marketing campaigns in the music industry where festivals reveal their performing artists to generate excitement, drive ticket sales, and create media buzz. These announcements typically follow a phased approach, with headliners revealed first followed by supporting acts over several months¹. The timing and presentation of lineup announcements significantly impact ticket sales, social media engagement, and overall festival success². Major festivals like Coachella often set industry trends by announcing lineups early, influencing other festivals' strategies³.