Ex-Warner and Wasserman Exec Lori Feldman Launches Redefine Music Advisors

Music and entertainment marketing executive Lori Feldman has launched consultancy firm Redefine Music Advisors, as per Variety.

The aim:

• A company statement says the goal of the consultancy is to “support music companies, artists, and brands as they navigate an increasingly complex and evolving global music ecosystem.”

Backstory:

• Feldman was most recently Chief Marketing Officer at Wasserman (now THE TEAM), leaving the company late last year.

• Previously she was CMO at Paradigm Agency, joining the company after 25 years at Warner Records, where she worked her way up to Executive Vice President of Strategic Marketing.

What they said:

• Lori Feldman: “I’m deeply grateful to the companies, talent, and partners I’ve had the privilege to work with throughout my career, and proud of the role I’ve played in helping support and grow their businesses. At this time in my life, it’s important to be highly intentional about where I focus my time, working closely with a small number of organizations where I can bring meaningful insight and help shape actionable paths forward.”