Don Elford
Don Elford to Depart Legends Global
The Director of Global Partnerships (APAC) will finish up on October 3
Australian live industry veteran Don Elford is parting ways with Legends Global, with his last day scheduled for Friday October 3.
The future:
Elford says he will be focusing on “personal priorities.”
In a statement, Legends says the global partnership, naming rights and sponsorships, and activations areas in the region will now draw on the company’s teams in North America and Europe.
The past:
Elford has been in the industry for more than 30 years, including senior stints with ASM Global, which was acquired by Legends in 2023.
Prior he was the Director of Marketing for the Sydney Kings basketball team, and earlier occupied roles in ticketing and venues in Sydney and Canberra.
Elford’s most recent role was Director, Global Partnerships (APAC) at Legends Global.
What they said:
Harvey Lister, Chairman and CEO for APAC MENA at Legends Global: “Don has led the Global Partnership division for APAC and MENA and built a long-term legacy of brilliant brand partnerships, naming right opportunities and relationships across many of our venues. These accomplishments reflect Don’s dedication and impact in the industry, and we wish him every success in his future endeavors.”
Australian live industry veteran Don Elford is parting ways with Legends Global, with his last day scheduled for Friday October 3.
The future:
Elford says he will be focusing on “personal priorities.”
In a statement, Legends says the global partnership, naming rights and sponsorships, and activations areas in the region will now draw on the company’s teams in North America and Europe.
The past:
Elford has been in the industry for more than 30 years, including senior stints with ASM Global, which was acquired by Legends in 2023.
Prior he was the Director of Marketing for the Sydney Kings basketball team, and earlier occupied roles in ticketing and venues in Sydney and Canberra.
Elford’s most recent role was Director, Global Partnerships (APAC) at Legends Global.
What they said:
Harvey Lister, Chairman and CEO for APAC MENA at Legends Global: “Don has led the Global Partnership division for APAC and MENA and built a long-term legacy of brilliant brand partnerships, naming right opportunities and relationships across many of our venues. These accomplishments reflect Don’s dedication and impact in the industry, and we wish him every success in his future endeavors.”
Australian live industry veteran Don Elford is parting ways with Legends Global, with his last day scheduled for Friday October 3.
The future:
Elford says he will be focusing on “personal priorities.”
In a statement, Legends says the global partnership, naming rights and sponsorships, and activations areas in the region will now draw on the company’s teams in North America and Europe.
The past:
Elford has been in the industry for more than 30 years, including senior stints with ASM Global, which was acquired by Legends in 2023.
Prior he was the Director of Marketing for the Sydney Kings basketball team, and earlier occupied roles in ticketing and venues in Sydney and Canberra.
Elford’s most recent role was Director, Global Partnerships (APAC) at Legends Global.
What they said:
Harvey Lister, Chairman and CEO for APAC MENA at Legends Global: “Don has led the Global Partnership division for APAC and MENA and built a long-term legacy of brilliant brand partnerships, naming right opportunities and relationships across many of our venues. These accomplishments reflect Don’s dedication and impact in the industry, and we wish him every success in his future endeavors.”
👋 Disclosures & Transparency Block
This story was written with information sourced from The Music Network.
We covered it because it’s news of executive staff movement at Legends Global.
📨 Subscribe to NIF
Get news dropped in your inbox 👇
📨 Subscribe to NIF
Get news dropped in your inbox 👇
Related Articles
Careers & People
Sep 25, 2025
1 min read
UMG UK Revives Fontana Label, to be Led By Tom Lewis
Laura Monks will take sole leadership of Decca Records
Careers & People
Sep 25, 2025
1 min read
Jackie Naparlo Appointed Outback Presents’ SVP Entertainment Strategy
The exec joins from Legends | ASM Global
Careers & People
Sep 23, 2025
1 min read
ASCAP Elects Alisa Coleman to Board of Directors
The exec is currently the COO at ABKCO Music & Records, Inc.
UMG UK Revives Fontana Label, to be Led By Tom Lewis
Laura Monks will take sole leadership of Decca Records
Rod Yates
Careers
Sep 25, 2025
Jackie Naparlo Appointed Outback Presents’ SVP Entertainment Strategy
The exec joins from Legends | ASM Global
Rod Yates
Careers
Sep 25, 2025
ASCAP Elects Alisa Coleman to Board of Directors
The exec is currently the COO at ABKCO Music & Records, Inc.
Rod Yates
Careers
Sep 23, 2025
Paul Purcell, Former FUGA Director, Joins Absolute
His key focus will be overseeing the company’s Anthology program
Rod Yates
Careers
Sep 23, 2025
Capitol Records names Ian Holder and Tariq Stewart SVPs of A&R
The pair will oversee Capitol’s Urban A&R team
Harry Levin
Careers
Sep 22, 2025
Sylvia Rhone Steps Down as Chair/CEO of Epic Records
Rhone was the first Black woman to chair a major record label
Harry Levin
Careers
Sep 22, 2025
