Australian live industry veteran Don Elford is parting ways with Legends Global, with his last day scheduled for Friday October 3.
The future:
Elford says he will be focusing on “personal priorities.”
In a statement, Legends says the global partnership, naming rights and sponsorships, and activations areas in the region will now draw on the company’s teams in North America and Europe.
The past:
Elford has been in the industry for more than 30 years, including senior stints with ASM Global, which was acquired by Legends in 2023.
Prior he was the Director of Marketing for the Sydney Kings basketball team, and earlier occupied roles in ticketing and venues in Sydney and Canberra.
Elford’s most recent role was Director, Global Partnerships (APAC) at Legends Global.
What they said:
Harvey Lister, Chairman and CEO for APAC MENA at Legends Global: “Don has led the Global Partnership division for APAC and MENA and built a long-term legacy of brilliant brand partnerships, naming right opportunities and relationships across many of our venues. These accomplishments reflect Don’s dedication and impact in the industry, and we wish him every success in his future endeavors.”
