Deezer Unveils “Deezer for Business”

Paris-headquartered streaming platform Deezer has launched its revamped partnership offering, Deezer for Business.

What it means:

• The company says Deezer for Business is “designed to drive growth by supporting companies across five distinct pillars.”

The pillars:

• Deezer for Partners: Deezer becomes an integrated part of consumer offerings, amplifying engagement and retention.

• Deezer Music as a Service: A white- and gray-label streaming solution powered by Deezer’s licensed catalog and tech stack.

• Deezer for Advertisers: A premium audio ad platform reaching global listeners across Deezer and partner ecosystems.

• Deezer for Professionals: A licensed music streaming solution for businesses to enhance in-store experiences.

• Deezer AI Detection: A tool to tag and track AI-generated music while limiting its impact on recommendations and royalties.

Sonos partnership:

• Coinciding with this launch, Deezer has announced a renewal of its partnership with Sonos.

• It will continue to deliver premium streaming infrastructure and a fully licensed global catalog, while expanding the collaboration to include ad-supported monetization through the Deezer Ad Exchange.

Profitability:

• In a recent earnings call Deezer announced that 2025 was its first profitable fiscal year.

What they said:

• Julien Delbourg, Chief Commercial Officer, Deezer: “For more than 15 years, Deezer has helped brands create differentiation and build meaningful consumer relationships through the power of music, and with the launch of Deezer for Business we’re now taking the next step on this journey, ready to meet any use case and deliver measurable impact for our partners. Music is not just content to monetize, it carries meaning and emotion, and if used right, brands can forge genuine long-term customer connections. With Deezer for Business, our partners get access to a fully licensed catalog, scalable world-class tech, and decades of music industry expertise to guide them every step of the way.”