Deezer Launches AI Tagging to Combat Streaming Fraud

Paris-headquartered streaming platform Deezer has introduced the world’s first AI tagging system for music streaming, clearly displaying which albums include fully AI generated tracks.

The background:

• Having launched its AI-music detection tool in January, Deezer just announced that 18% of all music uploaded daily, which equates to more than 20,000 tracks, is 100% AI generated.

• This is double the 10,000 daily uploads it reported in January.

• Though AI-generated music only accounts for approximately 0.5% of streams on Deezer, the primary purpose of uploading these tracks is fraudulent.

• AI-generated tracks also dilute royalty payments and discovery opportunities for artists.

• According to a study conducted by CISAC and PMP Strategy, with participation from key industry players including Deezer, nearly 25% of creators’ revenues are at risk from AI by 2028.

The response:

• Deezer’s AI music detection tool enables it to detect 100% AI-generated music from the most prolific generative models such as Suno and Udio.

• The platform excludes fully AI generated tracks from algorithmic or editorial recommendations, to minimize any negative impact on artist royalties and user experience.

What they said:

• Alexis Lanternier, CEO, Deezer: “AI is not inherently good or bad, but we believe a responsible and transparent approach is key to building trust with our users and the music industry. We are also clear in our commitment to safeguarding the rights of artists and songwriters at a time where copyright law is being put into question in favor of training AI models.”