The Circuit Group, the artist services company, and Create Music Group, the large-scale independent music distributor and publisher, have joined forces to launch Circuit Capital. The venture is a new $500 million fund that will invest in music industry projects such as catalogs, labels, and publishers.
Why it matters:
Unlike similar funds that are managed by general private equity firms such as KKR, Circuit Capital was founded by music industry professionals.
This emphasizes the fund's intention to honor artists and music culture.
Circuit Capital will also invest in artists managed under The Circuit Group umbrella.
What they said:
Harvey Tadman, President, Business Development and Co-Founder of The Circuit Group: “Our mission is to put culture at the center of everything we do. Too often, the people buying into music don’t understand the world it comes from. We’ve built our careers inside this culture. Circuit Capital is our way of ensuring that when artists decide to sell or scale, they can do it with people who speak the same language and share the same values. We couldn’t imagine a better partner than Create Music Group.”
William Smith, CFO of Create Music Group: "We're excited to announce this unique partnership with Circuit. We have been impressed by their relentless focus as managers on partnering with their clients to build assets with substantial, enduring value, as exemplified by the recent deadmau5 transaction. Moving forward, we're pleased to be backing Circuit's strategy of investing into the same music catalogs and businesses that they're helping to grow – in other words, 'putting their money where their mouths are' – by providing them with this fund."