Believe France Launches New Pop Entity, ALL IN

Believe France has launched a new pop entity, ALL IN, designed to create “an unprecedented synergy” between four labels with “complementary aesthetics”: naïve, Animal63, All Night Long and Jo&Co.

Why it matters:

• The initiative aims to build a shared framework and creative hub for the four labels, pooling expertise while preserving each label’s individual identity and independence.

• ALL IN will serve as a “convergence point” for cross-functional expertise, particularly in digital marketing and promotion.

• Artists will retain the closeness and agility of their individual labels while gaining access to a wider collective ecosystem offering opportunities for collaboration, visibility and career development.

The roster:

• Artists currently associated with ALL IN include Hoshi, Linh, Max Baby, Thomas de Pourquery, arøne, TeddyBear, The Blaze, Urumi, Upsilone, Acid Arab, and Augis.

Leadership:

• ALL IN is led by Henri Jamet, Managing Director of Believe France, and Sébastien Saussez, who will head the new entity.

• Fabiola Hurel (naïve), Lola Capolunghi (All Night Long), Julie Ganter (Animal63), and Fanchon Josse (Jo&Co) will continue to lead the artistic vision and strategy of their respective labels.

What they said:

• Sébastien Saussez: “ALL IN carries a strong collective ambition: to give labels and artists the resources to go further, and to grow their projects without sacrificing what makes them unique. ALL IN creates the conditions for circulation, resonance, and long-term development for artists and their labels. It is a way to fully embrace the vitality and diversity of the French scene, guiding it toward new horizons.”