Believe Enters Strategic Partnership with Australia’s Mandatory Music

Mandatory Music, the Australian independent label and marketing services company, has entered a strategic partnership with global artist development organization Believe, as per The Music Network.

What it means:

• Believe will power Mandatory Music’s “full suite of label services,” including global distribution, worldwide DSP pitching, marketing, sync, and neighboring rights.

• The partnership aims to elevate Mandatory Music’s roster to international audiences “while maintaining the label’s core independent values,” as per the press release.

On the up:

• Mandatory Music was founded in 2021 by Joe Landini and Will Tinkler, the latter a former member of the digital team at Sony Music before joining Believe Digital.

• Over the past 18 months the company has worked with more than 300 artists, including DON WEST, The Slims, Pretty Bleak and more.

What they said:

• Landini and Tinkler: “We've spent the last few years building a better pathway for emerging artists – one that uses data to identify real audience demand and create opportunities for artists who may otherwise have been overlooked by the industry. Partnering with Believe allows us to take that mission to the next level, combining our international, data-driven approach to artist development with Believe's global reach, DSP relationships and deep expertise across independent music. Together, we're giving the artists we work with a clearer path to building competitive, sustainable, international careers while staying independent.”