AudioSalad Appoints Björn Sandberg Head of Commercial Marketing

Music technology company AudioSalad – which provides content management, analytics, delivery and distribution services for artists, labels, rightsholders and distributors – has appointed Björn Sandberg as its first Head of Commercial Marketing.

The role:

• Sandberg will oversee the evolution of AudioSalad’s artist and label marketing, offering clients services and tools for audience development and streaming strategy.

• He will be based in London and report to CEO Iain Catling.

Backstory:

• Sandberg was previously Head of Streaming at Domino Records, leading the global commercial marketing strategy for artists such as Arctic Monkeys, Franz Ferdinand, Wet Leg, and more.

• Prior he held senior roles at Fuga and independent labels Marathon Artists and Thrill Jockey Records.

• AudioSalad was acquired by SESAC in 2023, and boasts clients such as ATO Records, Mad Decent, Mushroom Group, NBCUniversal, Secretly Distribution and more.

What they said:

• Iain Catling: “Björn’s experience and deep understanding of commercial marketing in today’s complex marketplace make him a tremendous addition to our team. His expertise further strengthens our distribution capabilities as we continue building best-in-class services for artists, creators, and labels.”