Atlantic Music Group Launches Country Music Imprint: Atlantic Outpost

Atlantic Music Group, Warner Music Group’s umbrella label that owns Atlantic Records, 300 Entertainment, and 10K Projects, has announced a new country music arm: Atlantic Outpost. The label will be run by Jeff Levin, Co-Head of Pop and Rock A&R for Atlantic, and Ian Cripps, Executive Vice President of A&R at Atlantic.

Atlantic & country music:

• Levin and Cripps facilitated country star Bailey Zimmerman’s feature on rapper BigXThaPlug’s “All The Way.”

• Cripps received a Grammy nomination as soundtrack producer for the 2024 disaster film, Twisters, which featured original tracks from country artists Luke Combs, Lainey Wilson, Megan Moroney, Tyler Childers, and more.

• Atlantic has currently signed country artists such as Sam Barber, Willow Avalon, and Cameron Whitcomb.

Background:

• Warner Music Nashville (WMN) was recently added to the Warner Records umbrella.

• WMN Co-Chairs/Co-Presidents Cris Lacy and Greg Nadel began reporting to Los Angeles-based Warner Records CEO/Co-Chairman Aaron Bay-Schuck and COO/Co-Chairman Tom Corson.

• Other major label sectors, including Capitol Music Group, Interscope Geffen A&M, Mercury/Republic, and BBR/BMG, have recently invested in country music.