ATG Launches New Music and Live Events Marketing Division

ATG Entertainment, the live entertainment, ticketing and theater production company, has launched a new department dedicated to driving the expansion of its music, comedy and live events offering. The team will be led by Chloe Uppington, who assumes the newly created role of Head of Marketing, Music, Comedy and Live Events.

Backstory:

• Uppington joins ATG from Roundhouse, where she served as Head of Marketing for six years.

• Prior, the 20-plus year industry veteran held senior roles at Live Nation, Academy Music Group, Field Day Festival, Soundcrash and Eat Your Ears Promotions, experiencing both the venue and promoter sides of the industry.

• The company says she is recognized for driving audience growth, strengthening brand impact and delivering revenue growth through insight-led marketing strategies and high-impact partnerships.

What they said:

• Chloe Uppington: ‘‘I’m delighted to be joining ATG as it expands its music, comedy and live events offering. I could tell straight away that there is real momentum and energy behind this next phase, and I’m looking forward to working closely with ATG’s producing teams and major promoters to help shape how audiences experience live entertainment across these fantastic regional venues and spaces across the UK.’’